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Language and languages --- Economics --- Economic aspects. --- Language.

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"Corpus Linguistics and the Analysis of Sociolinguistic Change demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. Drawing on a corpus of ads broadcast on an Irish radio station between 1977 and 2017, this book shows how corpus linguistic tools can be creatively employed, in conjunction with frameworks and concepts such as audience and referee design and indexicality, and examines how accents and dialects (vernacular and prestige) are exploited in the ads across the decades. In addition, this book: llustrates the key principles of corpus design for sociolinguistics studies and offers a framework for future diachronic corpus studies of advertising on social media; provides a model for analysing corpus data at both inter-varietal and intra-varietal levels in terms of both accent and dialectal features and explores the efficacy of using particular corpus linguistic tools; identifies key factors which can be used by researchers as evidence for sociolinguistic change and links these factors to relevant theories and frameworks; demonstrates how corpus tools can be used to compare advertising discourse with naturally occurring discourse, with particular reference to markers of (pseudo) intimate discourse. Building on the growing body of research relating to variation and change in Irish English, this book is key reading for researchers and advanced students undertaking research within the areas of sociolinguistics and corpus linguistics"--

Dialectology --- Comparative linguistics --- Sociolinguistics --- Mathematical linguistics --- English language --- Language and languages in advertising. --- Advertising

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This is the first book-lengthstudyof identity constructions in relation to Englishas a contact languagein advertising of non-English-speaking countries through a critical and interpretive lens. Instead of simplypresuming theroleof theEnglish language may have in constructing identities within the multimodal advertisement, this book aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English. It studies the varying degrees of thecontribution of theEnglish language and its possible roles in bilingual advertising, unravels the ideological dimensions of the language as well as identity and explains the sociocultural forms and meanings of identity. To this end, it develops a new critical-cognitive approach, bringing together recent advances in English as a global language, critical sociolinguistics, multilingual studies and multimodal discourse analysis. By delving into the cognitive process of identity constructions, it provides an evidence-based account of the roles of English, and itillustrates the interconnections betweenidentities and local politics of English. This interdisciplinary book will be of interest to scholars and students in bilingualism, multilingualism, discourse analysis, English as a global language, multimodality, advertising and marketing.

English language --- Language and languages in advertising. --- Identity (Psychology) --- Social aspects

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Language teachers --- Language and languages --- Training of. --- Study and teaching (Higher)

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The Business of Words examines the practices of high-end' language workers or wordsmiths where we find words being professionally designed, institutionally managed, and, inevitably, objectified for status and profit. Aligned with existing work on language and political economy in critical sociolinguistics and discourse studies, the volume offers a novel, complementary insight into the relatively elite practices of language workers such as advertisers, dialect coaches, publishers, judges, translators, public relations officers, fine artists, journalists, and linguists themselves. In fact, the book considers what academics might learn about language from other wordsmiths, opening a space for dialogue' between those researching language and those who also stake a claim to linguistic expertise and a way with words. Bringing together an array of leading international scholars from the cognate fields of discourse studies, sociolinguistics, and linguistic anthropology, this book is an essential resource for researchers, advanced undergraduate, and postgraduate students of English language, linguistics and applied linguistics, communication and media studies, and anthropology.

Language and languages in advertising. --- Mass media and language. --- English language --- Rhetoric --- Language and languages --- Speaking --- Authorship --- Expression --- Literary style --- Language and mass media --- Advertising --- Social aspects. --- Germanic languages